Brand Design

Wigco design brands that are built to be used, not just presented.
Collage of brand design guidelines pages showing logo clearspace, logo variations, typography, illustrations with a character holding a broken radio, and design guidelines text.
Brand Identity and Guidelines booklet pages displaying typography, color palette, logo mark, and imagery sections on a white background.

Built for real constraints

Our background in healthcare and complex systems means we approach brand work with real constraints in mind — products in motion, multiple stakeholders, and teams who need things to work across many surfaces.

We focus on clarity, consistency, and practicality. Whether we’re starting from scratch or evolving an existing brand, the goal is always the same: a system teams can actually use and maintain.

Brand foundations

Manual and automated audits of products and websites to identify accessibility issues and risk areas.

Product and brand alignment

Ensuring brand systems work seamlessly across product interfaces, marketing sites, and internal tools.

Brand governance and guidance

Documentation and guardrails to help teams apply the brand consistently as it grows.

Brand evolution

Thoughtful updates and extensions of existing brands to support new products, audiences, or stages of growth.

Design systems for brand

Brand systems that translate cleanly into components, guidelines, and reusable assets.